The businesses encompass product development, manufacturing, marketing of health supplement and personal care products through direct selling, conventional marketing and business to business; utilizing subsidiaries/ divisions as follows: 
Direct Selling (PT Multicare)
Selling directly to consumers based on BTR (Business Through Recommendation) concept, which capitalizes on the recommendations by one business partner/distributor to another. The efficiency in distribution and accuracy in targeting make this method ideal for reaching customers in various places throughout the country.
Conventional Marketing (PT Totalcare Nutraceutical)
Conventional Marketing allows Indocare to expand its reach in marketing health supplement and Over-The-Counter (OTC) products, working closely with distributors with credible track record their respective categories (modern trade, general trade). 
Indocare’s flagship product Holisticare Ester-C is marketed using this approach, which has propelled the brand to become a category leader in Indonesia and to establish a strong presence across Asia.
B2B (Indocare Institutional Marketing)
Operated by the Institutional Marketing (IM) division, this business engages in contract manufacturing, research & development and supply chain management of transparent soap, personal care and health supplements.
IM’s expertise spans across the entire stages in manufacturing – from research, concept, design, packaging and testing, to registration and commercialization. IM facilitates the customers in discovering innovative ideas and turning those ideas into a concrete final product customized to their specific requirements and target markets.
The customers include Indocare-owned (Multicare and TotalCare) as well as other national and multinational companies.

Manufacturing Facilities (PT Citrasemesta Asrisejati)
Indocare’s manufacturing facilities are dedicated to facilitating the B2B business, supported by a plant located at Taman Tekno Industrial Estate, BSD, Tangerang. The plant is standardized and operates based on Good Cosmetics Manufacturing Practices (GCMP) as well as ISO 9001:2008.