Improving Quality of Life
Since 1988

Indocare has been around since 1988, started as a transparent soap distributor, and grow into a player in the health supplements and personal care product market that consistently in search of innovations for Indonesian consumers and beyond.
For more than 30 years Indocare has stayed committed to its mission: To enhance the quality of life through our products, that are innovative, natural, safe, and efficacious.

If you are particularly conscious about your health, there is a high chance that you are familiar with ‘Ester-C’ – the innovative vitamin C that is gentle on the stomach. Indocare is one of the only six Ester-C distributors in the world; and the first company that introduced Ester-C to Indonesian consumers back in 1991, under the brand ‘Total Image’. Later, we have launched our own Ester-C product under the brand ‘Holisticare’.

Today, Holisticare has grown to become a leading Ester-C brand in Indonesia and at present, our product has been marketed in Southeast Asian countries.



As a going concern, we offer nothing less than full commitment to our values. Represented appropriately by

‘ICARE’ philosophy, the following values serve as guidelines for our activities. The employees, regardless of level

and function, strive to adhere to these values sincerely and consistently

In God We Trust

  • Believe in One Supreme God.
  • Believe that human beings are created by God. Work and all of the manifested activities are the means to worship God.
  • Believe that every task and activity within the Company must be dedicated to glorifying God’s name and therefore must be conducted wholeheartedly.

Care and Respect for Individuals

  • Believe that every individual is created equal and therefore;
  • Mutual care and respect among individuals must be nurtured and adhered to.
  • Every employee/prospective employee is given equal opportunity to thrive. Policies in recruitment, human resources development, compensation and promotion are based solely on the attitude, ability and potential of the employees.
  • Employees are regarded as a partner in achieving common goals, as opposed to a mere tool to be exploited.

Attention to Customers’ Needs

  • Satisfied customers are the Company’s most precious asset and are the key to achieving business sustainability and future growth.
  • Devoting full attention to fulfilling the customers’ needs by consistently delivering value built on continuous improvement in product quality, service quality, and prompt response to their complaints and requirements.

Respectable Business Conduct

  • Recognizing that the Company is an element of the business community at large, and accordingly business sustainability will be best served by fostering a harmonious relationship based on respectable business conduct, recognition of each other’s own existence, and mutual benefits.
  • The relationship with customers is based on mutual benefits and mutual needs and therefore the customers are not to be manipulated and exploited for the Company’s own benefits.
  • Suppliers and distributors are the Company’s partners in achieving customer satisfaction. In this case, not only that the Company strives for a mutually beneficial business relationship, but also involves upstream suppliers and downstream distributors in the efforts to increase value to the customers.
  • Competitors assume the role as a complement to the Company in fulfilling the customers’ diverse needs and act as a sparring partner who facilitates the Company in serving the customers more effectively.
  • The Government along with the pertaining laws and regulations serve to achieve a harmonious business society; accordingly the Company strives to comply with all applicable laws and regulations.

Excellent Performance to be Strived

  • Excellence is essential to achieving the desired level of growth and profitability, which ultimately lead to business sustainability.
  • True excellence can only be achieved through continuous improvement by everyone in the Company. Today’s outcome must be better than yesterday’s and tomorrow’s must be better than today’s.
  • Profits as the fruit of excellence are the result of the collaboration of the entire organization and therefore are to be used to increase the welfare of the stakeholders and to expand the Company’s businesses.

Our Mission

To enhance the quality of life through the provision of innovative products that are natural, safe and efficacious as evidenced by credible clinical tests; to improve health and appearance.

Our Vision

To be at the forefront and become the most trusted company in providing health supplements and personal care products that are innovative, natural, safe, and efficacious, as needed by the consumers.

















Board of Director

Rachmadi Joesoef

President Director


Marketing Director


Operation Director

Rudy Tandi

Associate Director Marketing
Conventional Marketing

Edianto Taman

Associate Director
Resources Management

Monica Katrin

Associate Director Marketing